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Hill on Wheels moving to new location
Hill on Wheels

Hill on Wheels Bike Shop as of 10 a.m. Thursday will be located in the Shoppes of Richmond Hill at 9701 Ford Avenue, also known as the Goody’s/Goodwill plaza.

“We’ve outgrown our current space and our new location will give us the room we need to support our growth plans,” said co-owner Ryan Peters. “When we first opened, we really didn’t know if we would have much support, but we are seeing guests from adjacent cities which has helped our business grow.”

Hill on Wheels is a family bike shop and services all makes and models of bicycles.

“We know that walking into a bike shop can be intimidating for those wanting to get into the sport, those new to the sport, or those who don’t know what is wrong with their bike,” said co-owner John Cameron. “This is the primary reason we have strived to develop a culture of respect for all cyclists regardless of experience level.”

Hill on Wheels stocks bicycles for everyone from toddlers to triathletes, as well as the related gear and accessories to support all levels of bicycling. The new location will feature the GURU bicycle fitting experience, which allows customers to feel real-time adjustments to their position while peddling and uses software to match people to more than 1,000 frames.

“A proper bike fit is the key to comfort and is the best investment in bicycling you can make for long term enjoyment of the sport,” said Chris Cousineau, service manager. “We invested in it because it is a niche that is not being addressed in the local area.”

The store also has been working on building a bike trail in Sterling Creek Park.

“It’s a great way to make a lasting impact for our community,” Cousineau said. “We have a few miles cut in with more planned in the future. Community leadership has been very supportive of the trail and really wants the community have more space where families can get outside and enjoy our great climate.”

Hill on Wheels, which originally opened two years ago as Game Changes Bike and Multisport, changed its name last summer.

“Our vision has always been centered on getting more people riding bikes in Richmond Hill and the surrounding area and we’ve spent considerable time looking for the right name to reflect that vision,” Peters said at the time.

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