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State says tourism numbers continue to grow
Explore Georgia is a campaign of the state Department of Economic Development.

ATLANTA — The Georgia Department of Economic Development’s Tourism division recently announced that Georgia welcomed an estimated 102.4 million visitors in 2015, an increase of 3.7 percent from the year before.

"Congratulations to Georgia’s entire tourism industry on this incredible achievement," GDEcD Commissioner Chris Carr said. "Tourism is one of our most important industries, impacting communities from the North Georgia mountains to our Golden Isles and from the Chattahoochee to the Savannah River. Not only is Georgia a top vacation destination, but our tourism industry assets provide a robust quality of life for Georgians."

Since 2012, travel has been on the rise in Georgia, adding nearly 14.76 million domestic travelers to the market, according to D.K. Shifflet and Associates. These visitors are coming from surrounding states and as far away as New York and Texas.

"Achieving record visitation does not happen by accident, it is the direct result of the strong alliance between state and local tourism industry partners. Thanks to their dedication to the industry, Georgia is on the minds of so many travelers from around the world," said Kevin Langston, deputy commissioner of tourism at the Georgia Department of Economic Development. "With more tourism product being added across the state each year, there is no doubt that the tourism industry will only continue to grow."

Visitor spending in Georgia has also seen record highs as the state’s tourism industry generated $58.9 billion in sales, including direct, indirect and induced impact in 2015, up 3 percent, according to the U.S. Travel Association and Tourism Economics. Georgia’s tourism industry is also a driver of jobs across many industry sectors, employing an estimated 439,000 Georgians statewide, making up 10.3 percent of all non-farm jobs in the state.

In addition, Georgia’s hotel occupancy and revenue has seen continued growth, both set all-time highs in 2015. According STR, hotel occupancy for the year reached 64.38 percent, surpassing the previous 2014 high of 62.43 percent. Georgia’s hotels sold a record 41.7 million rooms with a 3.7 percent increase and a record $3.9 million in revenue.

To plan your next Georgia vacation, go to or connect with Georgia Tourism on Facebook, Twitter or Instagram.

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