Joe Sikes recently was selected as one of the 2015 Touchstone Energy Cooperatives Brand Champions at the national CONNECT ’15 conference held in Minneapolis.
TSE Brand Champions are brand leaders who have made contributions to building the brand locally and regionally. Sikes, a communications specialist at Canoochee EMC in Reidsville, was praised by his nominators for creating the Touchstone Energy Senior Citizen of the Month program.
Each month, a senior receives a $100 bill credit, and annually, one of the 12 winners gets a $500 credit.
His supporters also cited his “innovative, pragmatic and successful strategies to further the brand” by partnering with nearby co-ops to share Touchstone Energy’s TV advertising in the Savannah/Hilton Head market.
Sikes also serves with the Glennville Rotary Club and Workforce Investment Board, is a director on the Certified Cooperative Communicators board and is secretary of the Georgia Marketing, Member Services and Communicators Association.