By allowing ads to appear on this site, you support the local businesses who, in turn, support great journalism.
Hinesville unveils new marketing materials
0423 Hinesville Logo
The city's new logo. - photo by Illustration provided
Check out the new Web site at
The city of Hinesville officially unveiled its new logo, tagline and Web site Wednesday in
a ceremony at Hinesville City Hall.
Hinesville Public Relations Manager Krystal Britton and city staff were credited with developing the city’s new brand. Hinesville’s brand includes a modernized logo — which has retained the city’s traditional bell — and a tagline. The tagline reads, “Home for a day or a lifetime.”
Britton said the bell on the logo represents Hinesville’s strong heritage. The sunset depicts the city as a coastal community and the horizon suggests smart growth, she said.
In addition to the logo and tagline, the city spruced up its Web site at a cost of $19,993. The Web site can be found at
“CivicPlus is the company that developed the Web site,” Britton said. “The (renovation) cost included analysis, Web site design, navigation architecture, module setup, page layout, consulting, support service, project review, marketing, hosting fees and set up of social networking sites.”
Britton said news releases, a business directory and archived documents can be accessed through Hinesville’s new Web site.
“The News Flash (online newsletter) will keep you up-to-date about what’s going on in the different (city) departments,” she said.
Community leaders seemed pleased with Hinesville’s new brand.
“I looked at the Web site and I like it,” Hinesville Mayor Jim Thomas said. “We plan to have a very strong social media presence. This will be the voice of the city.”
Hinesville’s Web site has links to Facebook and Twitter.
“How we portray ourselves … is extremely important in this day of 24-hour news coverage,” Thomas said.
“We realize how important communication is today,” Hinesville City Manager Billy Edwards said. “Branding is visual communication.”
Edwards said the city’s brand will keep all forms of communication “consistent.”
Thomas said Hinesville’s new brand will reflect the city’s progressive vision.
“We’re no longer that small city we were when I came here,” he said.
Hinesville is home to many in the military, Thomas said, and the city’s updated Web site will offer Army families easy access to a range of information about the area. He said most military spouses explore Hinesville and Liberty County on the Internet before they even arrive in the area.
“They know who we are,” Thomas said.
Hinesville’s brand will help increase recognition of the city, the mayor said. Thomas referred to the ties Hinesville formed to Washington, D.C., in support of Fort Stewart. The Georgia city also has a Chinese sister city, Yichun, he added. Yichun’s leaders visited Hinesville last December.
Sign up for our E-Newsletters