Kroger stores throughout the Atlanta Division, including the Richmond Hill store at 53 Exchange St., will host a multi-faceted campaign to support Breast Cancer Awareness Month, helping to raise both awareness and funds for breast cancer screening, treatment and education.
Customers will be invited through Oct. 31 to purchase pink paper ribbons for $1 at Kroger checkout to benefit Susan G. Komen for the Cure.
“Almost everyone knows someone — a wife, mother, sister, daughter, grandmother or friend — who has been affected by breast cancer,” said Glynn Jenkins, the director of communications and public relations for Kroger’s Atlanta Division. “With more than 230,000 American women diagnosed each year, Kroger is committed to raising awareness and support for those whose lives have been changed by this disease.”
In addition to the fundraising campaign, Kroger Atlanta Division associate and breast-cancer survivor Dianna Brooks will be honored through the company’s Sharing Courage campaign featuring Kroger associates who have survived breast cancer.
“We are proud of Dianna for representing our division, but more importantly, for her courage in fighting this disease,” Jenkins said.
Nationally, 20 Kroger associates will share their personal stories at SharingCourage.com and facebook.com/sharing
General Mills/Yoplait — a major partner and parent company of Pillsbury — is also supporting a text-to-donate campaign that ties in with the Sharing Courage web and social media sites.
Kroger’s Atlanta Division will also host a variety of initiatives in local communities.
By the close of 2015, Kroger will have donated more than $30 million to support breast-cancer research, education and services since 2006.