The Ford Plantation recently hired real estate, resort and club executive Nick Cassala as CEO and general manager.
In his new position, Cassala will provide service for Ford Plantation members, serve as a partner with the community’s board of directors and offer strategic leadership for club business. He brings more than 25 years of experience in real estate development and club management.
“The search committee was tasked with finding an individual with strong financial acumen and vast knowledge of marketing and sales in a club environment,” club President Bill Coad said. “As the search process went on, it became clear that Nick was the perfect choice for this position.
“We are delighted to welcome him to The Ford Plantation and know our members will be extremely impressed with his professionalism, warmth, insight and experience.”
Before joining The Ford Plantation, Cassala served as the president of residential development for The St. Joe Company in Jacksonville, Fla., where he was responsible for managing several residential communities and long-range planning for future development opportunities.
During his career, Cassala has held senior executive positions with various clubs and resorts, including chief operating officer and general manager at Radley Run Country Club in West Chester, Pa.; vice president and general manager at The Deerwood Club in Jacksonville, Fla.; and general manager at Weston Hills Country Club in Weston, Fla.
He has a Bachelor of Science in accounting from the University of Florida in Gainesville. Cassala is a certified club manager and a member of the Urban Land Institute.
“The Ford Plantation is renowned for its excellence as a southern sporting club and Lowcountry community,” Cassala said. “I am excited to be part of its illustrious history and tradition.”