Hill on Wheels Bike Shop has moved into the Shoppes of Richmond Hill, 9701 Ford Ave.
The area is also known as Goodys/ Goodwill plaza. The new location opened May 24.
“We’ve outgrown our current space and our new location will give us the room we need to support our growth plans,” partner Ryan Peters said. “When we first opened, we really didn’t know if we would have much support, but we are seeing guests from adjacent cities which has helped our business grow.”
The business is a family bike shop, and services all makes and models of bicycles.
“We know that walking into a bike shop can be intimidating for those wanting to get into the sport, those new to the sport, or those who don’t know what is wrong with their bike,” partner John Cameron said. “This is the primary reason we have striven to develop a culture of respect for all cyclists regardless of experience level.”
Hill on Wheels stocks bicycles for toddlers to triathletes, as well as the related gear and accessories to support all levels of cycling.
“We love it when we meet new guests who are looking to start riding, floor manager Sammy Jo Bonell said. “We take the time to listen to their questions, educate them on the different types of bikes, and help them choose the one that best suits their intended use.”
The shop recently invested in a bicycle fitting system.
“A proper bike fit is the key to comfort and is the best investment in bicycling you can make for long term enjoyment of the sport,” service manager Chris Cousineau said. “The GURU fit experience allows the cyclist to feel real time adjustments to their position while peddling. The machine has software which matches the cyclists position to over 1,000 different frames from manufacturers of most brands in the marketplace.”
Cameron said he and the others believer there was a need in the community.
“We invested in fit because it is a niche that is not being addressed in the local area. We also sent Chris to the GURU fit academy where he learned from the best fitters in the industry. Cyclists have come from over four hours away to dial in their fit and find the right bike for their riding style.”