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How to present your best online self for future schools and potential employers
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What your social media accounts say about you matters. Recruiters and school admissions officers say there are certain things you should never post if you want to present your best self. - photo by Amy Iverson
We all like to demand the right to free speech, but living in a social media-saturated world means some free speech can have long-lasting consequences.

Harvard College took back its letters of acceptance to at least 10 incoming freshmen after they posted racially and sexually offensive memes and comments on a private Facebook group chat. Talk about consequences. Those are likely some major lifelong dreams that quickly evaporated into thin air.

Harvard receives more than 40,000 applicants each year, and it only accepts about 2,000. The average student at Harvard has a 4.1 grade point average and scored a 34 on the ACT. Only the best and the brightest are accepted at Harvard. But where was their critical common sense when it comes to what is and is not appropriate to post on social media?

School admissions officers, as well as prospective employers, often use social media accounts to gather a more comprehensive idea of what a person is all about. According to Jobvites annual Social Recruiting Survey, 93 percent of recruiters review a candidates social profile. Christine Brown, director of college prep programs at Kaplan Test Prep, told The New York Times, students social media and digital footprints can sometimes play a role in the admissions process.

It certainly did at Harvard.

The possibility of posting inappropriate things is much higher for teenagers. They have had a social online presence their entire lives, while many adults only have 10 years or so under their belts. Dr. Lisa Damour, a child psychologist, told CBS "it's so tough with teenagers because their better judgment can be overridden by their wish to be connected to their friends." They often post thoughts and photos impulsively, without thinking about possible repercussions.

So how can we ensure our children are posting photos and comments that wont get them in trouble when it comes to applying for college or finding a job? And, lets face it, how do we make sure we do the same?

Ponder before you post.

Suzana Flores is author of Facehooked: How Facebook Affects Our Emotions, Relationships, and Lives. She told CNBC that employees (or students) should "only say or share things online that (they'd) be comfortable saying or sharing with (their) boss and colleagues in person."

I have another take on this concept. I ask my children if theyd like their grandma to see the post or comment in question. Would she approve? I also tell my kids to imagine the post going up on a billboard in the middle of town. Would they feel comfortable seeing it there? If not, its probably not wise to stick it online.

Check privacy settings.

Making sure only trusted friends have access to your accounts can be helpful. But dont make the mistake of thinking its foolproof. Even if your Facebook profile has strict privacy settings, youd be shocked at how many photos of you are floating around out there.

Try typing photos of (your name) into the search window. Pictures you likely never even knew existed will pop up. If there are any youd rather not have online, youll need to ask the person who posted it either to untag you or remove the post altogether.

When in doubt, take it out.

Patricia Vaccarino owns a Seattle public relations firm and cautions against posting things that may seem trivial but could make an impression on potential employers or school admissions officers. She says her own Facebook friends have posted "in great detail about their colonoscopies, dead teeth pulled, dead dogs, flatulence, adult acne, marital breakups, battles with mental illnesses and drinking problems.

She told Reuters "if this information can make friends cringe, imagine the impression it would make on a potential employer." Others in the field say to delete any posts with profanity or alcohol (even if youre over 21) and anything sexually or racially insensitive.

Review, review, review.

Its time to take a walk down memory lane. Look at anything you have uploaded on YouTube, anything youve "liked" on Facebook, and groups you may have joined. Make sure those things represent you in a good light, showing off your strengths.

Finally, make sure your email address is acceptable.

I dont know how many times Ive seen teenagers with email addresses including words like "hottie," "playa" or "dude." These are not professional, and if youre applying for jobs or schools, its time to change them.

Just as you walk into a job interview dressed appropriately and using your best vocabulary and smile, the impression you put out to the online world matters. When someone searches you out online, make sure they find an online presence that is smart, sharp and a representation of your best self.
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How to avoid 'sharenting' and other paparazzi parenting habits
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A recent study revealed parents often spend up to two hours staging a single photo of his or her child to post online. - photo by Amy Iverson
Before having kids, some people just dont appreciate their friends baby posts. But after having a child of their own, three fourths of new parents jump right on the parental social media bandwagon. If you have become a member of this group, there are some rules to follow for posting responsibly.

Much of a parents worry is how to teach their children to use social media responsibly. We talk with our kids about privacy, oversharing, and setting restrictions on their devices to keep them safe. But parents themselves need to look in the digital mirror once in a while. Before having children, it doesnt take as much effort to think about what to post online. Its up to us to decide what we share about our own lives. But once you become a parent, there are many questions to think about regarding what is appropriate to post about your kids on social media.

In a recent survey, kids clothing subscription company Mac and Mia surveyed 2000 new parents to find out how they are documenting their kids lives on social media, and what concerns they may have.

First of all, people without children seem to feel a bit differently about the onslaught of baby pictures online than those who are parents. 18 percent of people say before they had kids, they were annoyed by their friends baby posts. But after having children of their own, 73 percent admit they post progress pictures of their little ones every single month.

Not only are new parents letting the world know each time their baby is a month older, but they are posting about their kids every few days or so. Men and women report they post 6-7 times per month about their baby.

And while 70 percent of new parents say the benefit of using social media is how easy it is to help family and friends feel involved, there are some downsides. Here are a few tips to avoid the pitfall of becoming paparazzi parents.

Dont miss the moment

In the Mac and Mia survey, some parents admitted to spending up to two hours to get the perfect shot of their baby. That seems a little extreme. New and old parents alike should be careful about spending so much time taking pictures and videos that they dont enjoy the moment. Years ago, I decided to never live an experience through my phone. A study by Linda Henkel, a psychology professor at Fairfield University in Connecticut, found that when people took pictures of objects in an art museum, they didnt remember the objects as well as if they simply observed them.

This photo-taking impairment effect can happen to parents as well. If we are so consumed by getting the perfect photo, we can miss out on the moment all together, and our memory of it will suffer.

Dont forget about privacy

60 percent of couples say they have discussed rules and boundaries for posting their babys photos, according to the Mac and Mia survey. Even so, men are 34 percent more likely to publish baby posts on public accounts. If parents are concerned about their childrens privacy, keeping photos off of public accounts is a given.

In the Washington Post, Stacey Steinberg, a legal skills professor at the University of Florida, and Bahareh Keith, a Portland pediatrician, wrote that sharing too much information about kids online puts them at risk. They write that all that sharenting can make it easier for data thieves to target out kids for identity theft. Check that your privacy settings are where they should be and never share identifying information like full names and birth dates.

Dont be paparazzi parents

36 percent of parents say they take issue when their childs photo is posted online by someone else. Responsible social media users will always ask permission before posting a photo of another child. But parents should also think about whether their own children will take issue with their own posted photos a few years down the road.

When parents are constantly snapping pictures and throwing them on social media, it can be easy to forget to pause and make sure the post is appropriate. I always use the billboard example with my kids. I ask them to picture whatever they are posting going up on a billboard in our neighborhood. If they are okay with that, then their post is probably fine. Parents should ask themselves this same question when posting about their children. But they should also ask themselves if their child would be OK with this post on a billboard in 15 years. If it would cause embarrassment or humiliation, it might be best to keep it private.

Once children reach an appropriate age, parents should include them in the process of deciding what pictures are OK to post. Researchers at the University of Michigan surveyed 10- to 17-year-olds and found children believe their parents should ask permission more than parents think they should. The kids in the survey said sharing happy family moments, or accomplishments in sports, school and hobbies is fine. But when the post is negative (like when a child is disciplined) or embarrassing (think naked baby pictures or messy hair), kids say to keep it off social media.
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