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7 ways to manage social media to benefit, not harm, your career
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Careers can tank because of a negative social media presence. Employers want those with social media accounts of professional etiquette. - photo by Seth Olson
The rule may not appear to apply to President-elect Donald Trump, but for many employees across America, keeping social media civil and professional can lead to success in today's digitally savvy world.

A well-managed social media presence can mean the difference between a career taking off or fluttering midair.

Social media is your chance to create a personal message for your niche and help drive your career in the direction you want," said Christopher Ekimoff, director of forensic and litigation consulting at FTI Consulting.

Here are seven tips one for each day of the week to help you effectively monitor and manage your social media in a professional way to benefit your career.

1. Establish a strong, consistent voice.

Managing your social media doesn't mean you go silent on what's important to you. Let your voice be heard. Just do so in a professional and courteous manner.

The Public Relations Society of America said that by establishing your voice you allow your personality to shine through your social imprint.

This will not only help you come off as more authentic, but it will also make you seem more personable. In other words, you should be serious when you need to be, but you're allowed to have fun when you can.

2. Remove content that casts you in a bad light

Routinely go through all of your comments, pictures and posts, deleting anything that may give you a negative reputation.

You can sift through your social media content manually, or you can download apps, such as Xpire, to efficiently manage and clean up your social media accounts, according to Tech Crunch.

If you manually clean up your social media on your own, remember what you share reflects your character and becomes your brand, said Janet Johnson, a University of Texas Dallas social media professor.

Hit delete. I mean delete is your friend, Johnson told CBS Dallas/Fort Worth.

3. You and your employer

What you post can also be perceived as representing the views of your employer. Anything derogatory or controversial may tarnish the company's image and brand, as well.

The American Institute of Certified Public Accountants said employees should practice "self-policing," realizing content that may interest you personally does not mean you should share it on a professional account.

FTI Consulting's Ekimoff warned that social media is a powerful tool, but one tweet, even when deleted, can undercut your message and credibility pretty quickly.

The PRSA added that your employer, clients and connections all trust you to keep certain information private.

4. Make a good first impression

First impressions used to be face-to-face introductions. But in today's digital world, first impressions can come through your social media footprints, which cannot necessarily be erased later through a firm handshake.

You should always be prepared and have a proactive approach to keeping in mind the job field is really competitive and you want to make a positive first impression whether thats in person or online, Chris Pilcic, a spokesperson for State Farm, told CBS Dallas/Fort Worth.

5. Watch your language

It's not just foul language on social media that can harm your career. It's also about grammar.

GovLoop, a knowledge network for government and a social network connecting over 200,000 federal, state and local government innovators, advised professionals to use correct grammar to bolster their credibility.

It may seem tedious, but it only takes a moment to re-read what youve written for grammar and spelling. GovLoop noted that proper use of language makes you look more professional and helps validate your opinions.

6. Update your bio

As your professional and personal life changes, make sure your profiles on various social media accounts stay relatively updated with appropriate details.

According to GovLoop, ideas to include in your bio would be a brief statement about your current job or speciality area as well as your personal interests. You can also link to other social media sites you are on or include information on how you can be reached.

GovLoop said while you shouldn't be shy about promoting yourself, remember to be brief, and target your message to those you are trying to attract.

Make sure your bios are consistent across all social media platforms.

7. Balance personal and professional

Being professional doesn't necessarily mean you have to abandon revealing your personal life on social media.

PRSA said you as an employee should take a step back and look at what youve been sharing with the world. Ask yourself if its an accurate representation of yourself and your career.

If you find it difficult to blend personal and professional interests together, it may be in your best interest to juggle multiple accounts one for personal and another for professional.
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How to avoid 'sharenting' and other paparazzi parenting habits
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A recent study revealed parents often spend up to two hours staging a single photo of his or her child to post online. - photo by Amy Iverson
Before having kids, some people just dont appreciate their friends baby posts. But after having a child of their own, three fourths of new parents jump right on the parental social media bandwagon. If you have become a member of this group, there are some rules to follow for posting responsibly.

Much of a parents worry is how to teach their children to use social media responsibly. We talk with our kids about privacy, oversharing, and setting restrictions on their devices to keep them safe. But parents themselves need to look in the digital mirror once in a while. Before having children, it doesnt take as much effort to think about what to post online. Its up to us to decide what we share about our own lives. But once you become a parent, there are many questions to think about regarding what is appropriate to post about your kids on social media.

In a recent survey, kids clothing subscription company Mac and Mia surveyed 2000 new parents to find out how they are documenting their kids lives on social media, and what concerns they may have.

First of all, people without children seem to feel a bit differently about the onslaught of baby pictures online than those who are parents. 18 percent of people say before they had kids, they were annoyed by their friends baby posts. But after having children of their own, 73 percent admit they post progress pictures of their little ones every single month.

Not only are new parents letting the world know each time their baby is a month older, but they are posting about their kids every few days or so. Men and women report they post 6-7 times per month about their baby.

And while 70 percent of new parents say the benefit of using social media is how easy it is to help family and friends feel involved, there are some downsides. Here are a few tips to avoid the pitfall of becoming paparazzi parents.

Dont miss the moment

In the Mac and Mia survey, some parents admitted to spending up to two hours to get the perfect shot of their baby. That seems a little extreme. New and old parents alike should be careful about spending so much time taking pictures and videos that they dont enjoy the moment. Years ago, I decided to never live an experience through my phone. A study by Linda Henkel, a psychology professor at Fairfield University in Connecticut, found that when people took pictures of objects in an art museum, they didnt remember the objects as well as if they simply observed them.

This photo-taking impairment effect can happen to parents as well. If we are so consumed by getting the perfect photo, we can miss out on the moment all together, and our memory of it will suffer.

Dont forget about privacy

60 percent of couples say they have discussed rules and boundaries for posting their babys photos, according to the Mac and Mia survey. Even so, men are 34 percent more likely to publish baby posts on public accounts. If parents are concerned about their childrens privacy, keeping photos off of public accounts is a given.

In the Washington Post, Stacey Steinberg, a legal skills professor at the University of Florida, and Bahareh Keith, a Portland pediatrician, wrote that sharing too much information about kids online puts them at risk. They write that all that sharenting can make it easier for data thieves to target out kids for identity theft. Check that your privacy settings are where they should be and never share identifying information like full names and birth dates.

Dont be paparazzi parents

36 percent of parents say they take issue when their childs photo is posted online by someone else. Responsible social media users will always ask permission before posting a photo of another child. But parents should also think about whether their own children will take issue with their own posted photos a few years down the road.

When parents are constantly snapping pictures and throwing them on social media, it can be easy to forget to pause and make sure the post is appropriate. I always use the billboard example with my kids. I ask them to picture whatever they are posting going up on a billboard in our neighborhood. If they are okay with that, then their post is probably fine. Parents should ask themselves this same question when posting about their children. But they should also ask themselves if their child would be OK with this post on a billboard in 15 years. If it would cause embarrassment or humiliation, it might be best to keep it private.

Once children reach an appropriate age, parents should include them in the process of deciding what pictures are OK to post. Researchers at the University of Michigan surveyed 10- to 17-year-olds and found children believe their parents should ask permission more than parents think they should. The kids in the survey said sharing happy family moments, or accomplishments in sports, school and hobbies is fine. But when the post is negative (like when a child is disciplined) or embarrassing (think naked baby pictures or messy hair), kids say to keep it off social media.
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